{"id":258,"date":"2023-01-10T06:05:35","date_gmt":"2023-01-10T06:05:35","guid":{"rendered":"https:\/\/www.dascoli.co\/blog\/?p=258"},"modified":"2023-09-16T05:42:14","modified_gmt":"2023-09-16T05:42:14","slug":"tamara-mellon","status":"publish","type":"post","link":"https:\/\/www.dascoli.co\/stories\/tamara-mellon\/","title":{"rendered":"Tamara Mellon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"258\" class=\"elementor elementor-258\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd4fcd9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd4fcd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19b2484\" data-id=\"19b2484\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed89260 elementor-widget elementor-widget-image\" data-id=\"ed89260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/TM_MG_5161_LEV_G.tif\" title=\"\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1eb4d76 e-con-full e-con\" data-id=\"1eb4d76\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c62a616 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"c62a616\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=lcP4bJ8OgyU&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-open-inline 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elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b98b626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2dd9f4\" data-id=\"c2dd9f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44879b8 elementor-widget elementor-widget-image\" data-id=\"44879b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1681\" height=\"73\" src=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/1-4.jpg\" class=\"attachment-full size-full wp-image-1392\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/1-4.jpg 1681w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/1-4-300x13.jpg 300w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/1-4-1024x44.jpg 1024w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/1-4-768x33.jpg 768w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/1-4-1536x67.jpg 1536w\" sizes=\"(max-width: 1681px) 100vw, 1681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1f647 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1f647\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed32cff\" data-id=\"ed32cff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db88f6 editorinformation elementor-widget elementor-widget-text-editor\" data-id=\"2db88f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00a0<\/p><ul><li><span style=\"font-family: 'book antiqua', palatino, serif;\">5 Mins Read<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif;\">02nd <span style=\"font-size: 12pt;\">December<\/span> 2021<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b36d42b e-con-full e-con\" data-id=\"b36d42b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d871548 elementor-widget elementor-widget-text-editor\" data-id=\"d871548\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino, serif;\"><strong>For Spring 2021 Tamara Mellon teamed-up with D&#8217;Ascoli<\/strong><\/span><\/p><p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino, serif;\"><strong> to create a capsule collection of shoes using prints from the<\/strong><\/span><\/p><p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino, serif;\"><strong> New Bohemia Collection.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3395692 e-con-boxed e-con\" data-id=\"3395692\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9926ce e-con-full e-con\" data-id=\"c9926ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da35610 elementor-widget elementor-widget-image\" data-id=\"da35610\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-5-1-1024x667.jpg\" class=\"attachment-large size-large wp-image-2243\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-5-1-1024x667.jpg 1024w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-5-1-300x195.jpg 300w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-5-1-768x500.jpg 768w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-5-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c60514 e-con-full e-con\" data-id=\"5c60514\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7735523 elementor-widget elementor-widget-image\" data-id=\"7735523\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-6-1-1024x667.jpg\" class=\"attachment-large size-large wp-image-2250\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-6-1-1024x667.jpg 1024w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-6-1-300x195.jpg 300w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-6-1-768x500.jpg 768w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Untitled-design-6-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b7ac99 e-con-boxed e-con\" data-id=\"3b7ac99\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256638f elementor-widget elementor-widget-text-editor\" data-id=\"256638f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: georgia, palatino, serif;\">I was thrilled to awake one morning during a covid lockdown to find an email from the office of fashion maverick and renowned shoe entrepreneur Tamara Mellon explaining that Tamara loves our brand and would like to know if we would be interested in collaborating. I wasn\u2019t sure what that meant exactly so we organized a zoom call between Los Angeles and Delhi and Tamara explained her idea to use some of our prints from the upcoming Spring-Summer collection for her new shoe collection to drop at the same time. The idea was to use our silk prints as ankle wraps, and Tamara applied them to two models, Oasis, a flat leather sandal and, Utopia, an open toe, sexy stiletto heel. Both models come in two colors &#8211; racing red and natural sand, and both look as if you wrapped a favorite scarf around your ankle reminiscent of a scarf casually tied on the handle of your favorite handbag.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4410b36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4410b36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aa22161\" data-id=\"aa22161\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b8b536 elementor-widget elementor-widget-text-editor\" data-id=\"7b8b536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"comp-l4v2e8j31\" class=\"comp-l4v2e8j31 YzqVVZ\"><div class=\"\" data-mesh-id=\"comp-l4v2e8j31inlineContent\" data-testid=\"inline-content\"><div data-mesh-id=\"comp-l4v2e8j31inlineContent-gridContainer\" data-testid=\"mesh-container-content\"><div id=\"comp-l4v2e8j9\" class=\"KcpHeO tz5f0K comp-l4v2e8j9\" data-testid=\"richTextElement\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">Tamara Mellon is a British fashion designer and businesswoman, best known as the co-founder of luxury shoe brand Jimmy Choo. Mellon began her career in the fashion industry in the 1990s, working as an accessories editor at British Vogue. In 1996, she co-founded Jimmy Choo with designer Jimmy Choo and businessman Tom Yeardye. The brand quickly gained a reputation for its high-end, glamorous shoes and became a favorite among celebrities and the fashion elite. Mellon served as the company&#8217;s chief creative officer and helped to grow the brand into a global luxury label.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">In 2011, Mellon left Jimmy Choo to start her own luxury shoe and accessories brand, Tamara Mellon Brand. She launched her eponymous brand in 2013 and it has since become a leading name in luxury footwear, known for its bold designs, high-quality materials and craftsmanship. The brand has expanded to include bags, jewelry and other accessories.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 12pt;\">Mellon has been recognized for her contributions to the fashion industry, and has received multiple awards, including the British .<span style=\"font-weight: 400;\">Fashion Council&#8217;s Entrepreneur of the Year award in 2008. She has also been honored with the Footwear News &#8220;Retailer of the Year&#8221; award in 2013.<\/span><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 10pt;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 12pt;\">In addition to her successful career in fashion, Mellon is also known for her philanthropy and activism, particularly in the areas of women&#8217;s rights and empowerment. She has been an advocate for the #MeToo movement and has been vocal about the need for greater diversity and representation in the fashion industry.<\/span> <\/span><\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd66c8d\" data-id=\"fd66c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c703edd elementor-widget elementor-widget-image\" data-id=\"c703edd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Website-Content-1-1024x741.png\" class=\"attachment-large size-large wp-image-660\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Website-Content-1-1024x741.png 1024w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Website-Content-1-300x217.png 300w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Website-Content-1-768x556.png 768w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Website-Content-1-1536x1112.png 1536w, https:\/\/www.dascoli.co\/stories\/wp-content\/uploads\/2023\/01\/Website-Content-1-2048x1483.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a0b4a8a e-con-boxed e-con\" data-id=\"a0b4a8a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531b2e6 elementor-widget elementor-widget-text-editor\" data-id=\"531b2e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"font-weight: 400;\">She has also been a vocal advocate for mental health awareness and support. <\/span><span style=\"font-weight: 400;\">Overall, Tamara Mellon is a highly successful and influential figure in the fashion industry, known for her innovative and stylish designs and her commitment to social and political causes, and we are honored to have worked with her.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b78f3d0 elementor-section-full_width 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